RéserveGroup eTourism Conference 2011
Programme

The eTourism Conference 2011 has a wide range of speakers and workshops planned – you’ll have the opportunity to hear about:
  • Search engine optimisation
  • Social media for tourism
  • Online distribution
  • Search engine marketing
  • Online booking options

For more information on the speakers presenting at the eTourism Conference 2011 – please click here.


Thursday 3rd November 2011


8.00am – 8.45am Registrations
8.45am – 9.00am Conference Opening
9.00am – 10.00am Big Dave Staughton – Australian Keynote Speaker
10.00am - 10.30am Morning Tea
10.30am - 11.15am What's next?  - life after the RWC.  Anna Henwood, Tourism NZ
11.15am – 12.00pm So you got a bad review, stop moaning and do something about it
Genevieve Atkinson, Fossick
12.00pm - 12.30pm A look at online marketing in 2011
Ryan Tuck, RéserveGroup
12.30pm – 1.15pm Lunch
1.15pm – 2.15pm Social Media – The Current Trends and What’s Next. Tim Longhurst.
2.15pm – 3.00pm Online booking options for Activity, Tour and Transport operators:
Andrew Wells – Tourism Exchange
3.00pm – 3.30pm Afternoon Tea
3.30pm – 4.15pm Case Study: AirNZ. Duane Perrott - Grab a seat.
4.15pm – 4.45pm Overview of Queensland’s Tourism Recovery Programme and applications for NZ
Warwick McCormack – The Business Centre
4.45pm – 5.00pm Question & Answer Time.  Summary of the day:
Tim Longhurst
5.00pm – 6.30pm RéserveGroup Networking and Cocktail Function – Civic ante room: 2nd floor


Friday 4th November 2011 - Workshops


8.00am – 9.00am Registrations & welcome coffee
9.00am – 10.30am
Interactive Website Workshop -
Nan Doreswamy: Helion
How to maximise your online profits -
Ryan Tuck: RéserveGroup
10.30am - 11.00am Morning Tea
11.00am - 12.30pm
Social Media Workshop - Beginners
Justin Flitter
Social Media Workshop - Advanced
James Hacon
12.30pm – 1.30pm Lunch
1.30pm – 2.30pm
Online booking options for Accommodation providers -
Dave Partis: Design Hand
Challenges & Critical Issues for Destinations -
Tim Longhurst
2.30pm – 3.00pm Afternoon Tea
3.00pm – 4.00pm
7 Quick Tips for your Combined Offline & Online Marketing Success
Eva Maria - social e media
Social Media and Online Advertising – Get The Most From Your Marketing Dollars (ROI) -
Warwick McCormack: The Business Centre
4.00pm – 5.00pm
Importance of Mobile as an advertising medium -
Pierre-Emmanuel: i-Visit
Strategic online planning workshop -
Craig Garner: Magpie Media
5.00pm- 5.15pm Conference Closing
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